Who you're hiring
"Bespoke joinery sells on craft, not copy. Your portfolio images do the closing. We just make sure customers find it."
IOC, NVQ Level 3, Guild of Master Craftsmen, manufacturer credentials. The qualifications that signal real skill, paired with a portfolio that does the selling. £297 to launch.
Not a wireframe. Not a stock template. A live, scrollable site we built for a sw london builder + carpenter. Yours would carry your business name, your real services, and the area you cover.
Closest demo — same FMB-member, residential project positioning. Click to explore the full site as a visitor would see it.
Explore the demo →Built to get your phone ringing.
£297. No hidden extras. VAT included.
"Bespoke joinery sells on craft, not copy. Your portfolio images do the closing. We just make sure customers find it."
No statutory regulation. No equivalent of Gas Safe or NICEIC. Anyone can call themselves a joiner. The Institute of Carpenters (IOC) is the closest thing to a recognised body. Its MIOC and FIOC post-nominals carry weight with educated customers.
Most joiner sites list qualifications in a footer paragraph nobody reads. We surface them as part of the brand: "Thomas Joinery MIOC." The post-nominal does the silent quality signalling that the customer was looking for.
Source: Institute of Carpenters. Membership requires Level 3 qualification plus references.
Bespoke joinery commissions are high-margin and word-of-mouth-generating. One lead a year covers years of Growth. See what's in Growth.
Bespoke joinery commands premium pricing because of craft. The portfolio is the entire sales pitch. We build a gallery indexed by project type: staircases, kitchens, fitted wardrobes, heritage.
NVQ Level 3, MIOC, Guild of Master Craftsmen. Listed in the hero, not the footer. The customer paying for craft wants to see the credentials that justify it.
If you fit windows or external doors, FENSA or Certass is the Competent Person Scheme. Customers explicitly search "FENSA registered joiner [town]". We surface it.
Listed building work, traditional joinery, heritage staircases. A separate landing page with imagery aimed at the conservation-conscious customer.
Joinery is unregulated, so listed qualifications carry more weight than usual. We feature whichever you hold, written in plain English alongside the technical names.
Every service gets its own block, in plain English, with the contact button visible throughout. You tell us what you take on. We write it up. Drop what's not relevant.
Joinery customers search for specific work: "bespoke staircase Edinburgh," "fitted wardrobes Bristol," "FENSA joiner Newcastle." Each search is high intent and high value. We build dedicated landing pages for each specialism with your portfolio attached, your qualifications surfaced, and Google Business Profile management on Growth tying the local presence together.
VAT included. No lock-in, ever. Year-two onwards is a separate decision when you get there.
Most joiners and carpenters we speak to have looked at one of these. Here's how we stack up.
20-minute call. Six questions. We do the rest. Live within seven days.