Who you're hiring
"Birmingham is one of seven West Midlands boroughs. The customer in Solihull, Wolverhampton, or Coventry searches their own town. The site that names them all wins where the city-only sites lose."
Solihull, Wolverhampton, Dudley, Walsall, Sandwell, Coventry. The West Midlands is one continuous trade catchment with seven distinct boroughs. We build for the whole region. £297 to launch.
Yours uses your business name, your real services, the Birmingham postcodes you actually cover, and the badges you hold. The structure below is the proven layout we build to.
Built to get your phone ringing.
£297. No hidden extras. VAT included.
"Birmingham is one of seven West Midlands boroughs. The customer in Solihull, Wolverhampton, or Coventry searches their own town. The site that names them all wins where the city-only sites lose."
Birmingham, Solihull, Wolverhampton, Dudley, Walsall, Sandwell, Coventry. Seven boroughs, 2.9 million people. Trades in Birmingham work Solihull and Sandwell daily. Wolverhampton trades cross into Dudley and Walsall. The West Midlands is one continuous urban area with very local search behaviour.
Most trade websites pick Birmingham and stop. Customers in Wolverhampton, Coventry, or Dudley search for their own town, not 'Birmingham', and don't find them. We build landing pages for each borough.
Source: West Midlands Combined Authority. Population data based on 2021 Census across the seven West Midlands boroughs.
Birmingham trades routinely work three or four boroughs but get found in one. The site that surfaces them all lands the work the competitors miss. See what's in Growth.
Birmingham is one borough of seven. The other six (Solihull, Wolverhampton, Dudley, Walsall, Sandwell, Coventry) each have their own postcode prefix and their own local search market. We build landing pages for each.
West Midlands housing skews 1960s-80s in many boroughs, a different trade skill profile from Manchester's Victorian terraces. Cavity wall work, modern wiring regs, double-glazing replacement dominate. The site reflects it.
Solihull (B90-B94) and Sutton Coldfield (B72-B76) are the West Midlands' premium suburbs. Customer expectations and pricing are different. We build dedicated landing pages with appropriate positioning.
Coventry sits at the edge of the West Midlands metropolitan county and operates as its own local search market. CV postcodes, distinct from Birmingham's B-prefix. We treat it as a separate page.
Most West Midlands trades cover Birmingham plus three or four adjacent boroughs. We build dedicated landing pages for each, with proper postcode coverage that most websites ignore.
Coventry (CV postcode) operates as its own local search market. We build it as a separate page rather than rolling it into Birmingham.
Six trades especially active across the West Midlands' varied housing: 1960s-80s estates, Victorian terraces in Erdington, Solihull premium semis. Plus 19 others, all linked from the trade hub.
Strong landlord market across central Birmingham. Heavy 1960s-80s housing means rewires and consumer unit upgrades are steady work.
PlumbersWest Midlands stock mixes Victorian terraces with 1960s-80s estates. WaterSafe is rare here. Its presence is a real differentiator.
Heating engineersBoiler replacement peaks in October. Worcester Bosch and Vaillant accreditations unlock the warranty close.
BuildersSolihull and Sutton Coldfield drive extension and renovation work. FMB and TrustMark badges shortlist you.
Kitchen fittersSolihull and the southern Birmingham suburbs drive kitchen install demand. BiKBBI and Howdens trade relationships matter.
RoofersMixed slate, tile, and concrete roof stock across the seven boroughs. NFRC CPS unlocks the 10-year guarantee customers ask for.
West Midlands customers search by town. "Plumber Solihull," "electrician Wolverhampton," "roofer Dudley." We build landing pages for each borough with LocalBusiness schema, postcode coverage stated clearly, and Google Business Profile management on Growth tying the local presence together.
VAT included. No lock-in, ever. Year-two onwards is a separate decision when you get there.
20-minute call. Six questions. We do the rest. Live within seven days.