For UK cleaners

Recurring weekly clients finding you locally.

DBS-checked staff. Insured. BICSc trained where applicable. The trust signals that get you booked for regular Friday-morning cleans. £297 to launch.

Live in 7 days. · £297 to launch. · No lock-in, ever.
A real Inboundry build for cleaners

Not a wireframe. Not a stock template. A live, scrollable site we built for a sw london builder. Yours would carry your business name, your real services, and the area you cover.

A real Inboundry site we built: Crofton Builders for a SW London builder
What you get

Everything in the £297. No upsells.

Built to get your phone ringing.

£297. No hidden extras. VAT included.

Who you're hiring

"A customer hiring a cleaner is handing over their house keys to a stranger. They want to know you're DBS checked, properly insured, and that other people in their area trust you. The cleaners who win the work are the ones whose website answers that before they ring."

Will Howard · Founder, Inboundry · London

45,000+ BICSc members

Cleaning is the broadest trade in the UK. Two completely different trust stacks for domestic and commercial.

BICSc (the British Institute of Cleaning Science, founded 1961) has 45,000+ corporate, individual, and accredited training members. It's the closest thing to a UK cleaning industry standard, but recognition skews commercial.

For domestic, customers care about: DBS checks, insurance figures, vetted staff, key-handover policies, and reviews. For commercial, BICSc, ISO 9001, CHAS, and contract-specific compliance matter much more. We build whichever stack matches your business. Most cleaners try to look like both and end up convincing neither.

Source: British Institute of Cleaning Science. Founded 1961. 45,000+ members across individual, corporate, and accredited training categories.

The maths

If five extra weekly regular clients fill your round at £40 each, what's that worth a year?

£10,400 of recurring revenue from a fuller round. The Growth plan pays itself back in the first month. See what's in Growth.

Built for cleaners

What you get from a site built specifically for cleaner work.

01

DBS and insurance front and centre

For domestic cleaning, customers want to see DBS-checked staff and a clear insurance figure before they let you in the house. We surface both in the hero, with key-handover policy explained.

02

Quote-by-property quick form

Postcode, property size, frequency, day preference. Captures qualified leads faster than a generic contact form, especially for regular-round work where speed-to-quote wins the customer.

03

Domestic and commercial as separate tracks

If you do both, the site needs two completely different lead flows. Domestic: trust signals, reviews, weekly pricing. Commercial: BICSc, ISO, CHAS, procurement-friendly enquiry form.

04

End-of-tenancy and one-off cleans surfaced

High-intent searches like "end of tenancy cleaning [town]" and "deep clean [town]" get their own pages with pricing transparency and same-week availability.

Numbers worth knowing

UK cleaning, by the numbers.

45,000+ BICSc members across all categories British Institute of Cleaning Science. The dominant industry standards body. Skews commercial. Source: BICSc
1961 Year BICSc was founded The longest-standing cleaning industry body in the UK. Particularly recognised in commercial procurement. Source: BICSc
DBS Disclosure & Barring Service checks Critical for domestic cleaning where staff have key access. The trust signal customers actively look for. Source: gov.uk DBS
£2m Public liability cover customers expect Higher for commercial work, often £5m. Surface the figure with insurer and renewal. Industry standard expectation
Qualifications & trust signals

The credentials UK cleaning customers actually look for.

Different stacks for domestic and commercial. Domestic: DBS, insurance, vetted staff. Commercial: BICSc, ISO 9001, CHAS, contract compliance.

Must-have qualifications

  • Public liability insurance (£1m to £5m) Universally expected. Customers worry about damage to belongings, carpets, electronics.
  • Employer's liability insurance (£5m+) Legal requirement if employing cleaners.
  • DBS checked staff Critical trust signal for domestic cleaning where staff have key access to homes.

Show common qualifications (5)

  • BICSc (British Institute of Cleaning Science) Dominant industry training and standards body. Particularly recognised in commercial cleaning.
  • ISO 9001 Quality management. Relevant for larger commercial cleaning businesses.
  • ISO 14001 Environmental management. Relevant for green-cleaning propositioning.
  • CHAS / SafeContractor / Constructionline Commercial / B2B pre-qualification schemes.
  • Which? Trusted Trader For domestic cleaning brands. Strong consumer brand.

Show niche & situational qualifications (4)

  • COSHH training certificates Chemical handling. Relevant where deep cleaning or specialist chemicals are used.
  • NCCA (National Carpet Cleaners Association) For carpet and upholstery cleaning specialists.
  • Specialist trauma / crime scene / biohazard certifications For specialist clean-up businesses. Premium niche.
  • IICRC certifications For carpet, water damage, fire damage restoration specialists.
Services we showcase

The work you actually do, written up clearly.

Every service gets its own block, in plain English, with the contact button visible throughout. You tell us what you take on. We write it up. Drop what's not relevant.

Found in your town

We get you ranking for "cleaner [your town]" and "end of tenancy cleaning [your town]".

Domestic cleaning searches are local and trust-driven. "Domestic cleaner Bristol." "End of tenancy clean Manchester." "Reliable cleaner Leeds." We build the landing pages matching each intent, with DBS status, insurance figures, and reviews surfaced on each one.

See the full feature list →
Questions cleaners ask us

Common questions, plain answers.

Domestic and commercial are completely different markets. Can the site cover both?
Yes, but we structure them as separate tracks because the trust signals differ. Domestic customers want DBS-checked staff and insurance figures. Commercial procurement wants BICSc, ISO 9001, and CHAS. Mixing them confuses both audiences. We build two clear lead paths.
Will the site help me fill a regular round?
Yes. We build a quote-by-property quick form (postcode, property size, frequency, day preference) that captures regular-round leads faster than generic contact forms. Speed-to-quote wins recurring customers.
What about end-of-tenancy and one-off cleans?
High-intent searches like "end of tenancy cleaning [town]" each get a dedicated landing page with pricing transparency and same-week availability surfaced. Some of the highest-converting pages in the trade.
Will my DBS status be displayed?
Yes. We surface DBS-checked status prominently for any staff with key access. It's the single most-asked trust signal in domestic cleaning. Customers explicitly look for it.
How fast can the site go live?
Seven days from the discovery call. Once we have your insurance figures, DBS status, service area, and any specialisms, we usually get a first build over within 2 to 3 days.
Related trades
Ready when you are

A website for your cleaner business, built for you.

20-minute call. Six questions. We do the rest. Live within seven days.

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