When your site isn't pulling its weight

Your website doesn't
get you any calls?

You've got the qualifications, the experience, the five-star reviews. But the phone isn't ringing. Here's why most trade websites lose jobs, and how we'd fix yours, free, in 48 hours.

No upfront cost · See it before you decide · Walk away free
Why this is happening

There are usually four reasons. Yours is at least two of them.

After twenty years building sites for small businesses, the same culprits come up over and over. None of them are about you. They're about how your site was built, and who it was built for.

01

It looks like it was built in 2014.

Buyers judge your work by the website they're standing on. If it looks dated, they assume the rest of your operation is too. They click back to Google and ring the next plumber. You never know they came.

02

It wasn't built for a phone.

Over 75% of "[trade] near me" searches happen on a phone. If your site is unreadable on a 6-inch screen, you've already lost three-quarters of your audience before they've read a word. Most old trade sites fail this.

03

Nothing tells Google you exist locally.

Google ranks the trades it understands. No location pages, no service pages, no Google Business Profile properly set up. Customers in your own postcode are calling someone else because Google can't see you.

04

There's nothing on the page that closes the call.

No phone number above the fold. No WhatsApp button. No reviews. No real job photos. Even visitors who do land on your site bounce because nothing on the page makes them pick up the phone.

What it's actually costing you

Let's do the maths.

A typical trade site that isn't working gets maybe 50 visitors a month and converts 1 to 2 of them. Here's what those numbers should look like, and what the gap is costing you.

Where you are now

1 call/month

50 visitors a month, 2% conversion. One job at ~£250 average ticket. £250/month from your website.

Where you should be

10+ calls/month

200+ visitors a month, 6%+ conversion. Ten jobs at the same ticket. £2,500+/month from the same shop.

That's £27,000 a year your website should be earning and isn't.

Conservative numbers. Higher-ticket trades (boilers, rewires, re-roofs, extensions) see the gap grow into six figures.

What it should do

A working trade website does eight things. Score yours.

Pull your site up on your phone and walk through this list. Anywhere you score under 7, you're leaving money on the table.

How we fix it

We build you a working site. You see it before you pay a penny.

We do the whole thing differently. No upfront fee, no long sales call, no clever talk. You tell us your trade and where you work. We build the site. You see it in 48 hours. You decide.

01

Tell us your trade and your patch.

Six quick questions. Fifteen minutes. No sales script, no presentation deck.

02

We build the site.

Real site. Your photos, your trade, your area. All eight points from the checklist above, ticked. We do the 150+ technical tasks behind the scenes.

03

You see it in 48 hours.

Real, live, on the web. Click around it on your phone. Walk it past your missus. Show it to your apprentice. You decide if it's better than what you've got.

04

You keep it, or you don't.

Like it? £297 one-off and it's yours. Don't? You walk away. No "but you should at least try", no follow-up sales calls. Genuinely free to leave.

See what we'd build

Four real sites we've built. Pick the one closest to yours.

A plumber, an electrician, a roofer, and a family builder. Same template, very different feel. Click through, read them on your phone, see what works.

See the four demos

Common pushbacks

What people usually say at this point.

"I've already got a site, I just need it to work better." Tell us what you've got. We'll have a look. If we think yours can be fixed in place, we'll say. If we'd build it from scratch, we'll build it from scratch. Either way, you see what we'd do before you pay anything.

"I haven't got time for this." You don't need time. Six questions, fifteen minutes once. We do the other 150+ tasks ourselves. You see the result in 48 hours.

"I can't afford a new website." You don't pay until you've seen it and decided you want it. If you don't want it, you don't pay. If you do, the whole thing is £297. That's most trades' average single-job ticket.

"I'm not technical." That's literally the point. We design for trades, not for tech people. Plain English everywhere. If you can use WhatsApp, you can use everything we build.

"What if it doesn't work?" If your phone isn't ringing more inside three months of the site going live, we hand the domain back, refund the £297, and apologise for wasting your time. Genuinely.

No phone calls, no pitch

See what your site should look like.
Free, in 48 hours.

Fill in six quick questions. We build the site. You decide if you like it. No call, no pitch, no obligation.

Get my demo

Or read why we do this differently if you want to know the back-story first.